Inspiring Confident Growth

What's important to you is what matters most to us. Accessing the strategies, knowledge and tools you need. Motivating you to move confidently forward.


What To Expect From Us

We’ll guide you through our process, providing you the advice you need to make informed decisions. You can count on us to keep things simple and clear every step of the way.

Getting to Know You

We start by learning more about you, your business, your vision for the life you want. This helps us build a great relationship and solid understanding of what's truly important to you.

Step 1


Needs Assessment

We take a close look at your current financial situation, identifying any potential risks or opportunities. This helps us get a clear picture of where you stand and where you want to go so that we can provide sound advice.

Step 2


Creating a Strategy

Based on what we learned, we’ll put together a strategy that’s tailored to your needs. Whether it’s protecting your business or planning for growth, we’ll make sure the plan works for your unique situation.

Step 3


Putting the Plan Into Action

Once the plan is ready, we’ll take the steps needed to put it into motion. We lead the process, ensuring everything goes smoothly and fits seamlessly into your business and personal life.

Step 4


Ongoing Support

Our support doesn’t stop once the plan is in place. We’ll check in regularly, adjusting your plan as needed to make sure it stays aligned with your goals and any changes in your life or business.

Step 5


The Craft Advantage

When your business or personal goals lead to pivotal transitions—such as a corporate restructuring or succession planning—you want Craft Financial Group by your side. Whether serving as expert insurance advisors or as your trusted lead advisor, we collaborate with specialists to address the legal, tax, and financial aspects of the process. Our goal is to ensure the plan aligns with the values and objectives of all parties involved. We’re in your corner to ask the questions you didn’t know you had and to encourage fresh thinking and innovative solutions.

Your benefits program is an investment in your business and your staff’s well-being. We collaborate closely with employers to create customized plans that meet their unique needs. Our support extends throughout the entire process, taking the time to explain the program so employees fully understand how it works. We maintain strong relationships with several carriers so that wherever we find the best fit, we can guarantee that you and your team will receive exceptional support and resources every step of the way.

A shareholder agreement is crucial for businesses with multiple shareholders, addressing key scenarios like death, disability, and disagreement. We act as the quarterback, guiding business owners through discussions of the 7 D’s, ensuring close collaboration among legal, tax, and insurance professionals. By driving the project forward and auditing corporate insurance policies, we align coverage with the agreement, providing peace of mind and protection.

Business-owned life insurance provides a financial safety net for your company if a key individual, such as a business owner or key employee, passes away. This coverage can be crucial for handling business debt, overhead expenses, or funding a partner buy-out.
We conduct a needs analysis and audit your existing life insurance coverage to ensure it aligns with your business goals. We educate you on various options like term, whole, and universal life insurance, helping you choose the right solution. Our services also include strategies for disability and critical illness protection, creating a comprehensive risk management plan for your business.